For many, reading on the mobile web is a slow, clunky and frustrating experience. Even with today’s improvements, not everyone will have speedy mobile surfing experiences, which doesn’t necessarily have to do with internet speed. Imagine having to wait 10 or 30 seconds for a single page to load only to be taken into a single page image asking you to buy a product or like their page. When this happens, chances are the users will hit the “back” button and click off or, rather, install an Ad Blocker, not bothering to check out your amazing website anymore.
Of course, you can simply create custom solutions for every single platform or create a native app where you risk losing, even more, advantages the web offers, but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is a way to build web pages for static content that render fast without all the extra clutter. It is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. Learn more about the AMP project through a step-by-step tutorial available at OptFirst.com.